Evergreen Campaigns
For over three years, I not only created paid video content for WEBTOON but also hired, trained, and built a full video team that produced content for both the U.S. and LATAM markets.
Together, we developed a range of styles for our evergreen campaigns and executed over 1,000 videos annually, many of which became viral hits.
Below are a few standout styles we created during that time.
20-second summaries:
Video produced by: Internal video WEBTOON team
Creative Director: Karina Lopez
Format: In the LATAM region, we developed a 15-second summary format featuring a narrator who breaks the fourth wall with quick-witted commentary. Due to its success, we adapted the format for the U.S. market and extended it to 20 seconds. Audiences loved it—several videos reached over 1 million views across platforms.
Under my guidance, the video team created custom “hand” characters to serve as narrators and learned to scriptwrite, edit, and motion design. They did an incredible job evolving and refining the format over the years.
.
120-second summaries:
Video produced by: Enrique Rosado, Malina Susim, Kirsten Mossberg, Logan Devlin, Victoria Sturges
Creative Director: Karina Lopez
Format: The 20-second format was so well-received that we created a 120-second long-form summary to post on WEBTOON's YouTube channel, which received rave reviews from our subscribers. I oversaw the scripts and video production.
.
WEBTOON Joy (Victoria videos ):
Video produced by: Internal video WEBTOON team
Art Director/ ACD/ CD: Karina Lopez
Format: These videos combined trending audio from social media with highly detailed, rigged character animations and stylized composites to create visually stunning pieces. With a longer production cycle, typically over two weeks, they allowed for greater polish and creativity.
I oversaw the storyboards, provided feedback on animation pacing and editing, and helped shape the visual direction throughout. I affectionately referred to them as “Victoria edits,” named after our lead motion designer, Victoria, whose work became so popular that it developed a dedicated fan base of its own. Her animations consistently went viral on TikTok and Instagram. Check out WEBTOONS Socials HERE
.