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Paid Marketing
I built and ran WEBTOON's paid marketing creative team, and one of the needs we had was 2D animated/ and motion graphic content. At the time, we didn't have that capability in-house, so we partnered with external animation studios to bring WEBTOON's IP to life! I art-directed all animation campaigns with great success! And grew an in-house video team of over 20 people.
Everything is Fine 2 part campaign
Morgana & Oz campaign
Join Millions campaign
New Series campaign
Evergreen campaigns
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