Join Millions Campaign
WEBTOON set out to reach millions with a 3-part campaign highlighting key series across multiple genres.
I served as the Video Art Director for the second half of the campaign, leading the asset breakdown and stylized visual design for each video. I also oversaw the sound design and provided detailed feedback on video pacing and storytelling.
The result? These videos significantly boosted WEBTOON’s brand awareness, attracted new readers, and delighted existing fans.
Target the Elder Millennial female:
Goal: User acquisition, brand awareness
We chose 3 series that highlighted drama/mystery, action/ folklore, and fantasy/comedy to entice our elder millennial readers. These series feature well-written female leads who struggle but overcome what they face in their way.
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Purple Hyacinth:
Animation studio: Golden Wolf
Art Director: Karina Lopez, Judith Park
Creative Director: Jill Denkmann
642K Views
The Wrath & the Dawn:
Animation studio: Golden Wolf
Art Director: Karina Lopez, Judith Park
Creative Director: Jill Denkmann
843K Views
Forever After:
Animation studio: Golden Wolf
Art Director: Karina Lopez, Judith Park
Creative Director: Jill Denkmann
778K Views
Target the Elder Millennial/Gen Z males:
Goal: User acquisition, brand awareness
We chose 3 series that showcased realistic action, bromance and friendships, digital and supernatural abilities. I made sure, however, to showcase all elements of the series to appeal to both male and female readers!
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Weak Hero:
Animation studio: Golden Wolf
Art Director: Karina Lopez, Judith Park
Creative Director: Jill Denkmann
832K Views
Jungle Juice:
Animation studio: Golden Wolf
Art Director: Karina Lopez, Judith Park
766K Views
The Strongest Florist:
Animation studio: Golden Wolf
Art Director: Karina Lopez, Judith Park
Creative Director: Jill Denkmann
394K Views