Art Direction
I was Webtoon's Paid Marketing Art director for both the US and LATAM regions. I produced a variety of static and video ads that led to high conversion, engagement, and ROI.
Optimization Design
Performance-driven design focused on testing, iteration, motion,
and scalable template systems
Optimization Design
Performance-driven design focused on testing, iteration, motion,
and scalable template systems
Optimization Design
Performance-driven design focused on testing, iteration, motion,
and scalable template systems
Everything is Fine Animated Campaign ( Weeby Honoree)
Everything is Fine is a deceptively cute comic written and illustrated
by Mike B.
To re-engage fans and attract new readers, we launched two major campaigns across the U.S. and LATAM. I created all pitch decks, character sheets, and color references for animation. Reviewed all WIPs, led voiceover casting, and directed VO sessions to ensure tone and delivery matched the eerie vibe of the series. The campaign rolled
out in five distinct phases, and the Season 2 ads went on to earn a Webby Awards nomination.
The campaign garnered 35M+ video views and 1.5M engagements on TikTok, achieving 300x the TikTok video CTR benchmark and a 4.7% recommendation lift on that platform. Readership for Everything is Fine grew +1045% and increased traffic
to WEBTOON +139% year-over-year
Morgana and Oz Campaign
Morgana and Oz is a beautiful webcomic by the talented Miyul, it’s about a witch with the worst luck in magic and a shy vampire who’s a short king! We were tasked with creating a Snapchat campaign to connect with Gen Z readers.
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I created mood boards, character sheets, and environmental layouts, and studied the art and storytelling style to stay true to the heart of the series. I also put together a pitch deck for studios we wanted to work with.
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Reaction to the spots was wildly positive, and they collectively garnered a 3.5% higher VTR (view-through rate) and a 16.4% higher CVR (conversion rate) than Meta advertising averages.
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Animation studio: Nexus, Trash Studio
Art Director: Karina Lopez
Creative Director: Jill Denkmann
Voice Cast:
Morgana by Kira Buckland
Oz by Nik Shriner ​​
Join Millions Campaign
WEBTOON set out to reach millions with a 3-part campaign highlighting key series across multiple genres.
I served as the Video Art Director for the second half of the campaign, leading the asset breakdown and stylized visual design for each video. I also oversaw the sound design and provided detailed feedback on video pacing and storytelling.
The result? These videos significantly boosted WEBTOON’s brand awareness, attracted new readers, and delighted existing fans.