Creative Direction
Creative Director with 8+ years of experience building and leading creative teams, developing original, fan-driven work, and overseeing animation-led campaigns at scale.
I connect brands with fandoms through authentic storytelling while managing large budgets, timelines, and cross-functional partnerships to bring ambitious ideas to life.
Optimization Design
Performance-driven design focused on testing, iteration, motion,
and scalable template systems
Optimization Design
Performance-driven design focused on testing, iteration, motion,
and scalable template systems
Optimization Design
Performance-driven design focused on testing, iteration, motion,
and scalable template systems
Animation Initiative
To support organic user growth and the launch of WEBTOON’s video shorts feature, I built an in-house animation pipeline focused on social-first and IP-driven content
I created and led a 2D animation team of 10, working alongside a 15-person motion graphics and editorial team, allowing us to produce scalable animation for both marketing and in-app use, without relying on external bid studios.
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Our first video released went viral, garnering 4.7M Views in less than 2 weeks!
WEBTOON Animator/ character designer: Kyunglee "Kaylee" Park (@kayleeinthepark)
Motion Designer/ Editor: Danny Chuang
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Creator Collab
Collaborated with Bluechair creator Shen to produce animated shorts adapted from his slice-of-life comics, resulting in highly successful social-first content.
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WEBTOON Animator/ character designer: German Guajardo
Art Director/ Producer: Shen ( Andrew Tsyaston)
Art Director: Enrique Rosado
ACD: Paul Hwang
Creative Director: Karina Lopez
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High Trailer Impact!
An animation created for Bad Born Blood gained strong international traction, reaching Korea and leading the original studio to request its use for video game promotion.
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WEBTOON Animator/ character designer: Mitchell Gonzales
@mitchjgonzales
Motion Designer/ Editor: Logan Devlin
100K+ Views
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Operation Fandom
Operation Fandom was a fan-first initiative where I led culturally fluent creative rooted in internet trends, art memes, and platform-native formats.
By encouraging my team to create from genuine love of the comics, we developed successful formats like 20 Second Summaries, WEBTOON Joys, and Meme of the Week, content that treated fandom as culture and consistently resonated with WEBTOON’s audience.
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Results: Reached over 1Million followers on IG and Tiktok!
Partnerships
Directed creative partnerships at WEBTOON across gaming, anime, comics, and creator platforms, collaborating with brands including Ubisoft, Duolingo, Crunchyroll, DC, Discord, PlayStation, and Nickelodeon.
Duolingo × WEBTOON
NYCC Activation
Duolingo partnered with WEBTOON to launch an in-app mini series and a branded booth at New York Comic Con, with just two weeks to develop the full concept and execute all creative assets.
Working as a two-person core leadership team alongside Art Director Judith Park,
I helped define the booth vision and creative direction, collaborating closely with Sr. Visual Designer Ayisha Price on in-app and marketing assets.
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We partnered across marketing, Korean branding, merch, creators, and Duolingo’s team to bring the activation to life, while my video team handled release coordination, filming, and photo capture to support social and PR coverage.
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The booth generated high foot traffic throughout the event, drew attention from major industry partners, including Bandai, and led to conversations about a potential partnership with WEBTOON the following year.
WEBTOON IPO
Partnered with WEBTOON’s Korean Branding team to execute video and static creative for the company’s IPO takeover in Times Square.
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I oversaw final creative alignment and filming execution across a three-month planning period, culminating in a large-scale, high-visibility celebration of WEBTOON’s public listing.