Hi, I'm Karina Lopez, a creative gal who leads with empathy. With over 10 years of experience spanning animation, design, and video, I bring together story, audience, and data to craft work that performs and connects.

As a former Creative Director at WEBTOON, I led an international team of 30 designers, video editors, and illustrators. I grew the team from the ground up, scaling not just deliverables, but systems, people, and culture. My leadership style is rooted in clarity, collaboration, and creative risks!

I specialize in:

• Creative campaign strategy for performance and brand

• Narrative development for animation, video, and interactive content

• Cross-functional leadership between marketing, product, and creative

• Systems thinking: workflows, pipelines, and creative operations

 I thrive in ambiguous spaces, often stepping in to build what doesn’t yet exist, whether that’s a new content vertical, a creative team, or a smarter way to brief and build.

 

Now, I'm seeking my next chapter to partner. I'm looking for a role where I can shape strategy, elevate creative output, and build alongside people who aren’t intimidated by clarity or experience. 

Let’s build something unforgettable together.