2D Shorts

The Greatest Estate Developer, Lloyd Ad:
WEBTOON Animator/ character designer: Kyunglee "Kaylee" Park (@kayleeinthepark)
Motion Designer/ Editor: Danny Chuang

Views: 4.7M

Marionetta Recap Animation:
WEBTOON Animator/ character designer: Michael Chandler
Art Director: Kirsten Mossberg

Views: 342K

Spaceboy Dream On:
WEBTOON Animator/ character designer: Chris Taniguchi
Motion Designer/ Storyboardist: Diana Velasco

Project Goal:

Introduce a new video content pipeline for social and paid marketing.
I established a collaborative workflow between our 2D animators, motion designers, copywriters, and voice-over talent to produce engaging, beautifully crafted animations.

Impact:

Increase in fan engagement on all 3 social media platforms owned by WEBTOON! We had a series of viral animations come out of this new pipeline, and the greatest impact of them all, I was able to give jobs to talented 2D animators and help train my internal team of Art directors on how to execute animated content from concept to final post!

Bad Born Blood Teaser:
WEBTOON Animator/ character designer: Mitchell Gonzales

@mitchjgonzales
Motion Designer/ Editor: Logan Devlin

Views: 100K+

This trailer was so successful that we had it localized into 4 different languages: Spanish, Korean, Indonesian, and French

The webcomic creator was so happy that they asked for the original video to use in their internal showreel.

Homesick Transformation:
WEBTOON Animator/ character designer: Kyunglee "Kaylee" Park (@kayleeinthepark)

Views: 475K

Animation Elements:

I trained my team on how to review wips, provide feedback to the 2D animation team, and I taught the 2D team how to work with our feedback cycles to get social videos out on time!