Discord!

WEBTOON partnered with Discord two years ago, and the collaboration is still going strong. With so much of WEBTOON’s audience already using Discord to chat about art, movies, and pop culture, the partnership was a natural fit.

We launched a two-phase campaign to promote Discord Nitro:

• Phase One highlighted WEBTOON’s new subscription product, Monthly Coin Premium, a premium service offering exclusive access to coins.

• Phase Two focused on promoting the hit series School Bus Graveyard, which had gone viral organically across multiple social media platforms.

My design and video team led the creation of all marketing assets for the campaign. We worked closely with the Discord team to ensure brand alignment and deliver a seamless, engaging experience for both audiences.

Discord x SBG announcement video:
Motion Designers: Logan Devlin, Malina Susim 
Script writer: Malina Susim

ACD: Paul Hwang

Creative Director: Karina Lopez

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Phase 1 Key Visuals for in-app and external marketing

by Sr. Visual Designer, Ayisha Price